We have all traveled on trains some point of time - but have you taken the time to look the way Branding and Marketing has been changing from the 90's to 21's. You will be amazed to see how the Authorized Professional i.e. Vendors sell varieties of products and services and the kind marketing strategies they use to attract customers.
When I was a kid, I had seen vendors selling Tea the famous calling "chai garam chai". But now its Tea along with Biscuit and if you need to drink water before having the tea its also available (with a price tag). That's improvisation. Variations of Tea / Coffee available - Milk Tea, Masala Tea, Raw Tea and even Green Tea oh! forgot with or without sugar (can't say without sugar but comparatively less sugar).
"Jhal Muri" is one more items whose improvisation has happened from paper packets to disposable bowls and spoons. Same items in better packaging but higher price. But there always remains a question about the taste which is better ?
Suppose you are going on a trip and you have forgot to carry your Power Bank for your Mobile phone don't worry now days there are Professional Vendors who sell Power Banks, Selfi Sticks, Emergency Lamp and suppose suddenly you see the weather has turned bad you can even buy Umbrella.
Amazon gives you 100% return guarantee now days Vendors in train sell that if you don't like the product you buy you don't have to pay. That's you never seen before.
Reader please understand I am talking about a 4 hour journey which I frequently take between Kolkata and Berhampore, Murshidabad.
Do comment on Innovative selling strategies you have come across.
Do comment on Innovative selling strategies you have come across.
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